Ver Cuevana2. A MATTER OF OPPORTUNITY is an outreach film that was sponsored by the American Medical Association (AMA) and the National Medical Association (NMA) in response to the burgeoning civil rights movement in the U.S. and the limited opportunities afforded to African-Americans in the field of medicine. MATTER OF OPPORTUNITY signals a seismic shift in thinking and action within the institutions of education and medicine in the 1960s.